It may seem simplistic, idealistic, and even downright silly, but I want to talk about the good things we, as Lakelanders do!  We have so much to be proud of.  We’ve been on the news for a few lousy things, but we are optimistic. The fact is, the city is still great.  We help people in need and support local businesses. Our latest initiative are Lakeland Cash Mobs.

What is a Cash Mob?

The simple definition is that a Ca$h Mob is a grassroots effort to make more people in our community aware of the local businesses that make our cities unique, by scheduling a “Mob” that targets one local business.  The idea is simple – on the day of the “Mob” everyone who wants to participate simply shows up at the secret location at a previously scheduled time and spends $10 or more at the “Hit” (the business that has been nominated by people in each city.)  The results?  The receiving business (“the Hit”) has a GREAT day, (and a lot of new customers!) but the people who participate are able to show their support for the local business, and be a part of something meaningful.  The overall energy at these events is so positive and dynamic, it’s hard not to notice how important each person is in making an impact.

The residual affects of these Mobs, however are the most important and meaningful:  People start thinking about local businesses and how their purchases, however small, DO matter to the mom and pop shops in town.  They begin to connect with their desire to be a part of a community and NOT just another number.  Each person who attends the Ca$h Mob takes away something different.  But all of them begin to think about the local businesses that they might have been neglecting before, simply because it’s more convenient to shop at a Big Box Store.  Slowly, through consistent participation in these events and by continuing to raise awareness of the local options we have, our community strengthens and our shopping habits shift.  It’s a subtle difference at first, but the impact, when enough people choose to embrace their community, is long lasting, and sustainable.

What are some success stories for Lakeland Cash Mobs?

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