November 2019 CityMaker:

Teresa Martinez

By Jonathan Camargo

Amid cups of horchata and plates of Southern-smoked brisket, it’s hard not to feel lucky to live where we live. No matter where you’re from or how exactly you got here, we’ve always got an extra seat open for you. After all, they say if you’re more fortunate than others, build a longer table – not a taller fence.

A champion of the Hispanic community, our November 2019 Lakeland CityMaker is proud to call this city of ours home. In sharing her talents and expertise with the businesses and individuals that need her help the most, she’s connecting our community with the world at large.

Humble Beginnings

On the shores of Lake Mirror, live music and the most delicious of smells fill the October air with wonder and delight. As the sun batters down, oblivious to the changing of the seasons, thousands flock to the Promenade to enjoy yet another edition of Lakeland’s annual Hispanic Festival.

Hosted by the Hispanic Club of Lakeland, the Lakeland Hispanic Festival is one of our community’s largest and most signature events, and for good reason – in Polk County alone, the Hispanic population has grown by a staggering 114.5% in the last 15 years.

Yet, our Latino community wouldn’t be nearly what it is today without Teresa Martinez.

Originally from Cuba, Teresa came to the United States with her family in 1970. They lived in Miami for a brief period before moving to Polk County the following year. Just a teenager at the time, Teresa had to learn everything from a new language to a new set of customs and social etiquette. These weren’t obstacles, though; they were the first of many opportunities to bridge her culture with ours.

Hispanic Heritage

In present day, Teresa has become a leading advocate for our Latino community. She wears many hats, but the same underlying passion follows her wherever her heart – or her work – happens to take her.

After earning a degree from the University of Central Florida, Teresa became a teacher at Lakeland Senior High School in 1984. Here, she taught Spanish and English as a second language for 11 years, yet this was just the beginning of her illustrious career working with the Spanish language.

In 1989, she opened the Institute of Spanish Communication from the garage of her home. Designed with the goal to teach, translate, and interpret for the needs of our community, the institution continues to serve as a valuable resource to both Spanish and non-Spanish speakers alike who wish to use the language to communicate effectively. 

Teresa balanced her teaching day job with her work at the institute for six years before going full-time with it. In doing so, she opened her world to the universe – quite literally.

A Cosmic Chance

On an otherwise typical day in 1999, Teresa received a call from one of her former students. The student’s mother-in-law worked with the Miss Universe contest and was seeking someone to help supervise and translate for the contest’s Latin-American contestants.

Still operating out of her garage at the time, Teresa could hardly believe she was up for consideration, but those doubts were soon squashed as she later embarked on a two-year journey as the manager and interpreter for both the 1999 Miss Universe and the 2000 Miss Universe.

Although she no longer works with the Miss Universe contest, her experience working with the press has helped transform Lakeland into one of the most inclusive communities for media consumption.

A Full Plate

In 2004, the Ledger launched Visión Latina, a weekly Spanish newspaper designed to share information on news, business, and sports with the growing Hispanic population of Central Florida. Teresa served as a bilingual columnist for the paper from launch until 2010. 

Although Visión Latina is no longer around, Teresa keeps its vision alive with ¡Viva Polk!, a Spanish community magazine where she serves as the Editor in Chief. ¡Viva Polk! features articles that cover local leaders, business, education, art, and culture. At the end of the day, their goal is to motivate spiritual and professional growth. 

When she’s not working on the magazine, you might find her on radio or television – drawing upon the skills she picked up working with the Miss Universe contest. 

“I got experience with the cameras because I did a lot in front of national television,” Teresa explained. “And at the same time I was doing radio.

When the county started PGTV, Teresa had the opportunity to host and produce Comunidad Viva, a Spanish talk show that aired daily between 2004 and 2012. Comunidad Viva also aired on LA X (1460 AM) and even Telemundo.

Nowadays, Teresa hosts Hablemos on WQXM (99.9 FM, 1460 AM) on Sundays at 9 AM and again at 10 PM. Here, she covers a variety of topics while speaking with the individuals in our community whose knowledge empowers us all. 

Did we mention she’s also written a book? 

“I do many different things, and people tell me I’m crazy,” said Teresa with a laugh. “But everything that I do is for the love of Spanish and my community.”

In “Success in Exile – Five Decades of Cuban Stories”, Teresa explores the fascinating history of Cuban exodus from the mouths of those that went through it themselves; including her family. The book inspired a documentary of the same name that further uncovers the struggles faced by these individuals on a political, social, and emotional level.